Apple is forming a strategic alliance with Cisco Systems, the huge communications equipment maker ... purportedly for the purpose of better enterprise solutions. However there is one throwaway in this deal that has caught my attention. And that is that this new alliance will provide Internet users better tools to block ads ... see: Fortune Magazine Article. And God knows I and many others would welcome some relief from the deluge of these bothersome pop-ups, wipes and overlays. If given an easy way to cleanse my on-line experience of these annoying distractions, I would jump at the chance ... and I really don't care that this may be damaging some pesky advertisers.
This may be a game changer for online advertising because these ads are the life blood of Google, Facebook, et al ... and are the most annoying aspect of these newer technologies ... and, interestingly, these are the kind of companies that Apple views as its biggest competition. However, there might also be collateral damage from this development ... and that will be that Internet news outlets (The Drudge Report, Huffington Post, etc.) and popular blogs (Powerline, Mother Jones, etc.) might also see revenue declines. Fortunately, for an obvious reason this blog would be immune ... see: No Ads.
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