Thursday, February 20, 2014

Media Nazis

The Soup Nazi
I realize that the use of the term “Nazi” is a sure loser … unless of course you are Jerry Seinfeld. But I do believe that it is quite appropriate in this case. The Obama administration's FCC now wants to monitor news outlets (I assume this includes the Internet) to insure that they are following what Big Brother considers important media stories ,,, its term for these priorities is  Critical Information Needs (CINs) … see: PJ Media Story. Our Gestapo in Washington wants to make sure that its eight topics are getting adequate on-air coverage. 

So far these CIN topics are somewhat nebulous but one can assume that they will include: climate change, income inequality, women’s reproductive rights, voter suppression, homophobia, and food deserts … and won’t include the Benghazi killings, NSA’s snooping, IRS targeting of the Tea Party, true unemployment rates, Fast and Furious, the al-Qaeda resurgence, and excessive Presidential golfing.  Here are the questions that will be asked during these proposed First Amendment violations:
Station Owners, Managers or HR
• What is the news philosophy of the station?
• Who is your target audience?
• How do you define critical information that the community needs?
• How do you ensure the community gets this critical information?
• How much does community input influence news coverage decisions?
• What are the demographics of the news management staff (HR)?
• What are the demographics of the on air staff (HR)?
• What are the demographics of the news production staff (HR)?
Corporate, General Managers, News Directors, Editors, etc
• What is the news philosophy of the station?
• Who else in your market provides news?
• Who are your main competitors?
• How much news does your station (stations) air every day?
• Is the news produced in-house or is it provided by an outside source?
• Do you employ news people?
• How many reporters and editors do you employ?
• Do you have any reporters or editors assigned to topic “beats”? If so how many and what are the beats?
• Who decides which stories are covered?
• How much influence do reporters and anchors have in deciding which stories to cover?
• How much does community input influence news coverage decisions?
• How do you define critical information that the community needs?
• How do you ensure the community gets this critical information? 
On-Air Staff (Reporters, Anchors)
• What is the news philosophy of the station?
• How much news does your station air every day?
• Who decides which stories are covered?
• How much influence do you have in deciding which stories to cover?
• Have you ever suggested coverage of what you consider a story with critical information for your customers (viewers, listeners, readers) that was rejected by management?
o If so, can you give an example?
o What was the reason given for the decision?
o Why do you disagree?
So far my upstairs spare bedroom (where I write these blogs) has not been invaded by these jack-boots … but I do have an upturned wastepaper basket upon which they can sit and watch me compose my pap … if they are willing to show up at 3 AM ... and are not offended by flatus.

Afterward: Adweek Magazine reports that the FCC may be backing off this intrusion into our First Amendment rights ... see: Adweek Story.  Was this just a canard to piss us off and get our attention off of Obamacare, the Ukraine, etc.

After Afterward: The Wall Street Journal, through a FCC commissioner, has some interesting points to make about this cause celebre ... see: WSJ Story.

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