"The business of America is business" -- Calvin Coolidge
Just like movie actors, who might have played in a film involving icebergs, feel that they can testify to Congress about global warming ... business executives too often assume that they can make pronouncements on public policy that play to their customer base. Bad idea! This is because, on political issues, their customers are not a monolith.
Yesterday, President Trump was forced to dissolve his Manufacturing Council since many of its members were resigning in objection to his press conference comments on the Charlottesville riots. Yes, the media narrative is that Trump was drawing a moral equivalence between the alt-left and the alt-right which disrespected the loss of Heather Heyer's life at the hands of a deranged neo-Nazi.
However, not all Americans think that the demonstrators from ANTIFAs, Black Lives Matter, etc. were guiltless, yet still believe that white nationalism is also evil. The CEOs of Merck, Intel and Under Armour first resigned from the president's council saying, in essence, that the president's remarks were an endorsement of the KKK and neo-Nazis. However, these and other outspoken CEOs may not understand that, in a like leap of illogic, their actions may appear to many of their customers as an endorsement of ANTIFA and Black Lives Matter.
The executives of American businesses should learn to tend to their knitting and not take public sides on partisan political issues. They can certainly have private opinions but they should keep them private. It can never help things to grandstand on such issues ... except possibly to massage their own egos. Yes, when required, stand up publicly for morality ... but only in crystal-clear cases ... not those in which a biased media may say are crystal clear.
Afterward: A case in point: Apple Funds Left-Wing Hate Group.


