Branding

As I reluctantly hobble into my dotage, I do suffer one benefit ... realizing more clearly how cynically politicians try to brand or rebrand themselves and their opponents. We will be witnessing a perfect example of this public relations pirouette this week when we watch the Democrat convention. I think I have already discerned a major theme of this staging ... Republican = dark versus Democrat = light.

Most left-leaning major television network's talking heads and newspaper op-eds have already echoed the notion that the Republican convention and, in particular, Donald Trump's acceptance speech was "dark and foreboding." This branding idea will be to contrast this with Hellary's light and shining upbeat message. She is already wearing more white and pastel pantsuits and emphasizing a lilting optimistic message to contrast with what she describes as Trump's doom and gloom pessimism. Watch for many repeats of this attempt to rebrand Hellary from her current popular perception as Beelzebub ... into the belle of the ball.

This remake is particularly important due to Hellary's almost universal current image as being untrustworthy and self-serving. So her rebranders have the daunting challenge of turning not just a sow's ear, but all of its naughty parts ... into a silk purse. The word has probably gone out to use only rosy words and images ... a task which will be made more difficult by any more terrorism attacks or other news downers during the nominating ceremonies. If one monitors the Dem's convention from this perspective, it might get one through all those mind-numbing stem-winding speeches and other inanities

Watch and see if I am not right.