... how Google or Facebook or any of the Internet search, news, opinion, shopping or social-media companies make all the enormous ad revenues they do. I have never clicked on any of those online ads annoyingly scattered about their pages ... except by accident ... much too often. I suspect that this may be the secret purpose of touch-screens. Nor have I bought any of the crap featured therein.
9 comments:
Here is Google's revenue revealed: http://www.investopedia.com/articles/investing/020515/business-google.asp
Facebook: http://finance.yahoo.com/news/must-know-assessing-facebook-revenue-170009607.html
Drudge: https://www.quora.com/How-much-revenue-does-the-Drudge-Report-generate-in-a-day
I already know that these sites make oodles of money ... I just can't figure out why people click on these ads (on purpose) ... and then buy that crap.
An advertiser pays to have an ad *placed* on a view page for a qualified user (for example, elderly curmudgeon with right wing tendencies). As the Drudge link points out, something like $1.50 / 1000 'impressions'. Then, 'click-throughs' are a much higher vig, and sometimes a piece of the action for purchase that was sourced from click-through. It is really the same model print always had where a pub described their subscriber profile and number of subscribers. Just more filtered.
The TV network advertisers have a home profile too. See http://www.dbmarketing.com/telecom/targetedaddressable.html, https://www.newscientist.com/article/mg22329854-600-targeted-tv-ads-sell-different-people-different-stuff/ and http://www.pbs.org/newshour/rundown/new-political-tv-ads-can-target-individual-homes/
See also https://en.wikipedia.org/wiki/Cost_per_impression
Don't you understand that I'm tilting at windmills here?
Well, you could assault all advertising. Don't advertisers realize that the evening news causes ED and gastric distress, and that everyone is aware that there are magic pills to get one of your barometers up and the other one down. Or are those ads only run against my consumer profile?
Post a Comment